The history of the bow tie goes back many centuries as it was once used by warriors and is now worn as a statement of luxury and beauty. Upon the arrival of the bow tie into the world of fashion it was a novelty to wear. It was once seen as something modern, elegant and above all smart. As time has passed the bow tie no longer embodies the empowerment it used to hold. The rigid looks of modern prettied bows lack the novelty they once held. The melody they once sang to their audience.

Seeing this change we wanted to take back what was once a statement, something that was once novel. We crafted, we sketched, we analysed. Looking in the deepest corners of history to understand everything there was to know about the bow tie. We wanted to see what had made it once such a stand out piece of fashion. After years of research we stumbled across what what we understood to be the key to standing out.

To simply say we’ve gone back to what bow ties used to look like would be false. We took inspiration from what we knew the bow tie was intended for, and as the designers once had done, we too. Created a modern twist on the rich heritage of the bow tie. A bow tie is not simply a piece of a neckwear that you throw on and off at every party, and we understand that. That is why we created a piece of fashion, rich with it’s anecdotally entangled history and the elegance of modernism. It is not simply a bow tie, it is a bow tie with the knot par excellence

In the fast modern world we live in today we are slowly creeping into a blurred society, where individualism transgresses into a monotonous following. As we fight to achieve our individual look, fashion is where most of us turn. Fashion enables us to be who we are, to speak volumes not only to those we communicate with, but to everyone who see’s us. We translate our emotions, our ideologies, our sense of style and interests through what we wear.

The key is the individual look that we want to achieve, and in a place where this becomes clouded is the black tie event. Every man wearing the same suit, maybe a different tone and the odd one with a different colour. We are restricted by what we must wear and not given the opportunity we usually have to express ourselves.

When designing our Bow Tie By Design bow ties, the designers know that individualism is key. They’ve tailored each bow tie to have the adaptability and individualism the wearer deserves. Each bow tie is changeable, each bow tie enables the wearer to create the tie they want. To express the feelings they want. In a place where expression is censored by our dress code, a bow tie is our escape, our way to to express ourselves.